Stay Alfred launches first Rewards programme

US: Apartment operator Stay Alfred has publicly launched its Stay Alfred Rewards programme, which it claims is “the first-of-its-kind loyalty programme in alternative accommodations”.

As a result, travellers who sign up for Stay Alfred Rewards from today will gain access to the ‘Green Suitcase Society’, a members-only club for travellers who want more from their stays.

Members will earn one free-night stay for every ten collected as well as receive Green Suitcase Society-only benefits, including exclusive offers such as trip giveaways, discounted travels, complimentary upgrades and invitations to secret Society events. These comprise of complimentary cocktail hours to concerts at Stay Alfred properties.

Stay Alfred co-founder and CEO, Jordan Allen, said: “The creation of Stay Alfred Rewards and the Green Suitcase Society is really about rewarding our loyal customer base. With a large portion of Stay Alfred bookings coming from repeat guests, it’s our way of thanking our best customers.

“Not only do we provide more value than a hotel with spacious units, full kitchens, laundry and upscale apartment amenities, guests now earn a bonus just for doing what they love—living like locals in the best urban neighbourhoods when they travel,” he added.

Stay Alfred is kicking off the Green Suitcase Society with a trip giveaway, offering travellers who have an account or sign up for one by 27 July a chance to win a free trip to any Stay Alfred location. The company will pick one grand prize winner and five runners-up.

The grand prize winner will then receive a three-night trip to any Stay Alfred destination, $1,000 in airfare, a planned and paid-for itinerary and a Green Suitcase Society luggage set. The five runners-up will receive a two-night stay along with a Green Suitcase Society tote.

The Washington-based hospitality firm will be selecting the trip giveaway winners on 9 August.

For more information or to sign-up for Stay Alfred Rewards and The Green Suitcase Society, visit the website here.