PriceLabs CEO Anurag Verma [Credit: PriceLabs]

PriceLabs completes integration with Direct PMS

US: Chicago-based PriceLabs, a revenue and yield management tech provider for professional rental managers, has announced an integration with next-generation property management system Direct.

Direct co-founder and CEO, Wes Smithe, said: “We’re very excited to announce our integration with PriceLabs. Their system is amazingly powerful, their onboarding process is very organised, and their team is great to work with and constantly innovating.

“This two-way integration allows vacation rental managers to make data-driven, dynamic changes to pricing and availability as efficiently as possible, a huge leg up for our side of the hotel and lodging industry,” he added.

Incorporating PriceLabs’ revenue management technology will allow vacation rental management firms running on Direct to manage pricing and stay restrictions to boost their revenues.

Managers will have the opportunity to connect to PriceLabs within Direct, before getting an overview of their portfolio’s listing performances and automating their system as much as possible. All data is saved in calendars within Direct to help managers achieve increased conversions through their websites.

PriceLabs co-founder Anurag Verma said: “We’re super excited to be partnering with Direct. Even before we started working together, Wes and his team came highly recommended by people we look up to in the vacation rental industry.

“As we worked on this partnership and got to learn more, we’ve been extremely pleased by the breadth of capabilities Direct provides as an enterprise-grade property management system.

“The automation tools and workflows they’ve built are great by themselves, but the direct channel connections really differentiate them. It removes that one more layer of complexity that most property management systems have to deal with in the form of a channel manager sitting between them and the OTAs,” he added.

For more information, visit the PriceLabs website here.

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