UK: Digital guest welcome book Touch Stay has partnered up with StayinBath.org, a recently-launched Bath-based initiative of over 100 local independent accommodation providers.
The city of Bath in the west of England is one of the UK’s most popular and recognisable tourist destinations and the partnership was agreed following a successful trial involving independent accommodation providers in Nashville and Tennessee in the United States.
Touch Stay has recently announced a number of partnerships with local independent accommodation associations looking for new ways to work together to benefit the visitor economy, and enhance the experience for guests and travellers.
Guests who book through one of the member properties will be able to access information, discounts and exclusive offers relating to the city’s independent retailers, tours and activities and eateries via a new travel app which will keep tourists spending money locally.
Member providers will be able to communicate with the guests across the Touch Stay platform to promote Bath and keep guests within a locally owned, commission-free ecosystem rather than them going through a third party provider. The company is also currently discussing plans with other independent accommodation groups to introduce the platform across the UK.
Touch Stay co-founder Andy McNulty said the company’s success was down to sustainable growth and a strong emphasis on customer experience leading to healthy customer retention. Touch Stay currently reaches thousands of guests each month by enabling property owners to efficiently distribute content to their guests.
McNulty said: “Supporting independent tourism businesses, like StayinBath.org to offer exceptional guest experiences through their local networks, is something that we are really excited about,” he added.
Those looking for more information about Touch Stay can visit its website at www.touchstay.com.