US: TurnoverBnB, a software-as-a-service [SaaS] platform provider that integrates, automates and simplifies cleaning and scheduling for short-term rental owners and operators, has announced the appointment of Stephan Bajaio as its chief marketing officer.
In his new role, Bajaio will drive the company’s global marketing strategy to increase brand awareness, grow demand generation, expand services utilisation, and enhance end-to-end marketplace engagement.
With over 20 years of experience in digital marketing, organic search, SaaS, MarTech, and professional services, Bajaio will bring a “demonstrated ability to establish and develop lasting, successful relationships with clients, customers, industry partners and colleagues”.
Bajaio said: “I am thrilled to be joining TurnoverBnB during such an exciting time of possibility and growth. This is a fast-evolving space and new opportunities are arising in every corner of the vacation and short-term rental industry.
“As a natural-born marketer, I’m focused on implementing strategies, processes, and programs that will solve real-world challenges and help accomplish big-dream goals,” he added.
Bajaio arrives at TurnoverBnB after serving most recently as chief evangelist, head of professional services, and co-founder of Conductor, a leading search and content intelligence platform.
During his 14 years at Conductor, he helped the company grow from pre-revenue to its recent valuation of $525 million, employing 400+ people in five countries and successfully navigating five rounds of investment funding, as well as an acquisition then subsequent buyback from WeWork. His experiences also include roles with Time, Inc. and Yahoo.
TurnoverBnB co-founder and CEO, Assaf Karmon, said: “Stephan is a highly engaging and entrepreneurial leader. He combines the creativity of an innovator with the skilful execution of data-driven solutions.
“Throughout his career, his passions have inspired and elevated those around him, and we’re excited to welcome him to our team. I look forward to Stephan’s leadership in helping us achieve our immediate and long-term growth goals,” he added.
Backed by real estate technology investment firm RET Ventures, TurnoverBnB’s marketplace includes more than 125,000 hosts and service providers across North America, Europe and beyond.