HomeAway launched the campaign a month ago to recognise the continuous efforts of British communities in welcoming families from across the UK to give them an unforgettable holiday.
Voted for by over 3,200 members of the British public via an online competition, 18 UK destinations competed in three categories [rural, seaside and urban] to be named the UK’s most Family Friendly Destinations 2020. These were based on six criteria which were considered essential when choosing a holiday destination for a family trip in the UK.
With two thirds [66 per cent] of British holidaymakers not planning to travel abroad this year due to uncertainty around Covid-19, British families are opting for staycations instead. Forty one per cent of holidaymakers are looking for some much-needed peace and quiet in the rural countryside, whereas 31 per cent would prefer to spend a staycation with their feet in the sand at a British beach resort.
For some, experiencing the city lifestyle is the preferred staycation choice for this summer, with more than one in ten [14 per cent] looking for an urban city break in the UK.
Karen Mullins, regional director UK & Ireland at HomeAway, said: “We are absolutely thrilled with the support our first Family Friendly Destinations campaign has received from the British public and shortlisted communities.
“The impressive volume of votes and positive community feedback shows we are very keen holidaymakers and that we want to spend much desired, quality time on holiday with our loved ones after months of being separated. British communities put a lot of thought, investment and heart into welcoming families with the perfect environment to experience an unforgettable holiday and they are looking forward to doing this again soon.
“As a family travel brand, we remain fully committed to providing holidaying families with a worry-free and positive holiday experience in the holiday homes of our partners. In supporting local tourism and UK communities, we are confident that the Family Holiday Destinations 2020 campaign marks a positive step in this direction.
“It is however essential and more important than ever that we all respect and follow the guidelines outlined by the government and the NHS to help protect and maintain the safety of our own families and others when travelling, as well as the local communities of these popular destinations,” she added.
The UK’s most Family Friendly Destinations 2020
- Rural category winner – Keswick, Cumbria [Lake District]
In the rural category, Keswick was the clear winner, securing nearly half of all votes in the category [47 per cent] for the Lake District market town. “Plenty of family activities”, “nature at its finest” and “the ideal place to remind oneself what life is about” were just a few of the reasons why the British public voted Keswick as most Family Friendly Rural Destination 2020. Tenby in Wales [17 per cent] and Bakewell in the Peak District [15 per cent] completed the top three spots in the category.
- Seaside category winner – Bournemouth, Dorset
Clean, sandy beaches, with a “friendly and vibrant” feel is how voters described the winner of the seaside category, Bournemouth. With 30 per cent of all votes, the southern English coastal town was voted for as the most Family Friendly Seaside Destination 2020. Sennen Cove in Cornwall came in a close second with 27 per cent of the votes, followed by Torquay in Devon with 18 per cent.
- Urban category winner – Edinburgh, Scotland
Scotland’s lively capital secured the top spot, with 30 per cent of all votes in the urban category. This was closely followed by York [26 per cent] and London [25 per cent]. Edinburgh’s stunning architecture, variety of cultural activities to get involved in and impressive historic sites around the city make it a worthy winner of the UK’s most Family Friendly Urban Destination 2020.