UK: Data from online booking platform eviivo has shown that bookings for vacation rentals between 1 April 2020 and 6 May 2020 are three times more than hotel bookings for the same period.
Overall, there has been a three-fold increase (276 per cent) in the number of holiday bookings between April and May, with nearly 60 per cent of these stays before the end of August.
Reservations for vacation rentals have spiked by 716 per cent, compared to hotel bookings at 216 per cent.
Despite the large incline, eviivo reports that demand is still only 28 per cent of the total bookings in the same period in 2019.
Paul Saxby, marketing director, at eviivo said: “With the uncertain times we are in, it’s really encouraging to see positive increases in bookings. There may be light at the end of the tunnel for British holidaymakers, many of whom I’m sure are longing for a holiday like never before.
“It’s interesting to see the spike in bookings for vacation rental properties, most likely because they allow guests to follow social distancing guidance. With the cleanliness standards in place supported by contactless check-ins and the ability to space bookings out automatically; the property owners that are most able to adapt to these measure are more likely to draw guests in to staying at their selected properties.”
Michele Fitzpatrick, CEO at eviivo, recently spoke to Boutique Hotel News about the likelihood of B&Bs to open “long before larger properties” when travel restrictions are lifted.
“B&Bs are generally more ‘hands-on’ – the personal attention they offer is part of their DNA and they often live on premises. As a result they are likely to adapt rapidly and are very likely to take extra precautions to ensure the safety of their guests, as well as their own,” Fitzpatrick said.
eviivo is a booking specialist for independent hotels and B&Bs across Europe. It represents over 6,600 accommodations in the UK and over 16,000 worldwide.