Vacasa launches Interior Design programme
Oregon: Vacasa has announced the launch of Vacasa Interior Design, which will help homeowners and multifamily developers increase financial returns on their properties.
Following its initial pilot stage, the programme has maximised rental occupancy by an average of 12 per cent, while some vacation homeowners experienced a revenue boost of more than 20 per cent. The initiative is being coordinated in partnership with the digital tool resource, Wayfair Professional.
The Interior Design team leverages more than 20 years of combined professional design experience to style vacation homes and urban rentals managed by Vacasa. Individuals who own one or more vacation rentals in Vacasa’s growing U.S. portfolio can select one of the programme’s three curated packages, which all include consultation with a Vacasa design expert:
• Guided Design: Two design boards, two weeks of design strategy and customised staging tips and tricks
• Curated Design: Design boards for each focus room, up to three weeks of design strategy, purchasing items, coordination of shipping and storage, assembly and staging for an added fee
• Full-Furnish Design: Conceptual design blueprint, three weeks of design strategy, purchasing items, coordination of shipping and storage, and installation of items for an added fee
One Portland-based Vacasa homeowner, Ellen Bragdon, said: “My family and I always considered our vacation home in Sunriver to be special, but we struggled to find the right decor for the space and furniture that would last.
“The Interior Design team came up with a plan that met all of our needs, and they kept us in the loop every step of the way. I felt like I was one of the homeowners on a reality home design show who are speechless when they see the big reveal.
“Since then, we’ve experienced an increase in positive guest reviews and our home is booking more in the off-season,” she added.
The Interior Design team also works directly with property developers to customise the look and feel of multifamily units, from concept creation, to sourcing, ordering, delivery, installation and photography.
Vacasa senior director of design services, Kimberly White, said: “Vacation rental design principles are significantly different than those utilised to revamp primary residences, since the objective is to boost bookings and enhance the guest experience.
“Vacasa’s expansion into design services was a natural development for the company’s full-service business model, and today, Vacasa is the only property management company that offers interior design expertise at this scale,” she added.
For more information about Vacasa Interior Design and to meet the experts, visit the website here.
