Vrbo undergoes brand and website makeover

Texas: Online vacation rentals pioneer Vrbo has undergone a website makeover and revealed a new way to say its name.

The changes are a reflection of Expedia Group’s commitment to Vrbo (the acronym for Vacation Rentals by Owner), the vacation rental business and the customers it serves, such as families and friends who want to stay together in shared accommodation. The updated logo is now visible, along with online tools that help travellers to agree on a place that suits the needs of all.

HomeAway president John Kim said: “Expedia Group and Vrbo are doubling down on what made the business successful: helping connect vacation rental owners who rent their homes, cabins and condos to people who want space to drop distractions of everyday life and simply be together on an unforgettable trip. We’ve focused our technology and talent on improving how families and friends travel, making it easier, more fun and more engaging.”

According to Vrbo data, 86 per cent of US travellers involve others in the decision-making process when planning a trip.

Vrbo’s makeover presents families and friends with more opportunities to find their ideal place to stay together, by creating custom Vrbo Trip Boards to like and save their favourite properties in one place. They can then share their Trip Boards with everyone in their travel group and invite them to add comments and vote on their preferences.

Furthermore, with features such as app push notifications, each person can choose to be notified about votes or comments immediately. Virtual tours are another tech feature that Vrbo is currently pushing, with up to 15,000 360-degree virtual walkthroughs bringing homes to life for travellers prior to booking.

Vrbo’s updated logo is an intertwined series of stripes that form the brand’s name and represent bringing people together on vacation and the variety of trips people take. The colours are also adaptable so that they can represent different people, countries and causes.

In addition, Vrbo has taken on a new pronunciation that it claims is easier to say and remember. From now on, it will be called “VER-boh”.

To mark the brand’s modified look and pronunciation, Vrbo will introduce a national TV and digital advert, which will air in the US from 15 April. Directed by Todd Strauss-Schulson and produced by Prettybird, the advert will show three groups of families and friends being matched with vacation homes that fit their unique and personal needs.

Vrbo claims to serve a global community of homeowners and travellers, with properties listed in 190 countries around the world.

Vrbo is part of HomeAway and the Expedia Group family of brands, meaning it offers homeowners and property managers exposure to over 750 million visits to Expedia Group sites each month.

For more information, visit the refurbished Vrbo website here.