Vrbo uses AI and booking data to localise summer travel marketing

Reading Time: < 1 minuteUS: Vrbo is using generative artificial intelligence alongside booking and search data to create localised marketing campaigns as it looks to drive summer travel demand across key markets.
Booking.com-exclusive listings reshape view of global STR markets, AirDNA analysis finds

Reading Time: 2 minutesGlobal: Booking.com-exclusive listings account for a significant share of short-term rental supply and demand in several markets, according to new analysis from AirDNA, highlighting the importance of multi-platform data when assessing market performance.
America250 celebrations boost Fourth of July vacation rental demand, data shows

Reading Time: < 1 minuteUS: Historic destinations across the US are seeing a surge in short-term rental demand ahead of the Fourth of July weekend, with America250 celebrations helping boost bookings beyond FIFA World Cup host cities.
Hospitable automates lodging tax compliance across all 50 US states

Reading Time: < 1 minuteUS: Hospitable has launched automated lodging tax compliance across all 50 US states, becoming the first property management system to automate the registration, calculation, filing and remittance of lodging taxes nationwide.
Salt Lake City introduces first short-term rental licensing scheme

Reading Time: 2 minutesUS: Salt Lake City will introduce its first licensing framework for short-term rentals from 1 July, bringing new operating requirements for Airbnb and Vrbo hosts across the city.
Uber to add Vrbo vacation rental bookings to app later in 2026

Reading Time: 2 minutesWorldwide: Uber will add vacation rentals via Vrbo later this year.
Operators pay over $1bn a year in OTA fees on repeat guests, study finds

Reading Time: 2 minutesWorldwide: Property managers are paying more than $1bn a year in commission fees to online travel agencies (OTAs) on repeat guests, according to new analysis from hostAI.
Expedia Group on Vrbo’s evolution and what rising traveller expectations mean for the industry

Reading Time: 2 minutesLast month, Expedia Group announced a series of updates to the Vrbo platform, including broader exposure for Vrbo listings across the company’s brand. This includes visibility on its flagship Expedia brand as well as through a B2B distribution network of more than 70,000 businesses and 160,000 travel agents. With these changes designed to improve discoverability, […]
Expedia Group reveals 2026 travel trends in new ‘Unpack’ report

Reading Time: 2 minutesUS: Expedia Group has unveiled Unpack ’26: The Trends in Travel, its latest annual report highlighting the key shifts shaping global tourism next year. Drawing on insights from more than 24,000 global travellers, the report identifies seven core trends from salvaged hotels and farm stays to book club retreats and AI-powered destination stewardship all reflecting […]
Expedia updates Vrbo platform with new AI and tech features

Reading Time: 2 minutesUS: Expedia Group has added a suite of updates to its Vrbo vacation home rental platform designed to drive more demand for vacation rental partners, improve quality standards, and simplify the booking process for travellers.