Key Data
VRMA has chosen Key Data as its data and analytics provider [Credit: Key Data]

VRMA selects Key Data as data and analytics provider

US: After an extensive Request for Proposal [RFP] process, the Vacation Rental Management Association [VRMA] has selected Key Data Dashboard as its data and analytics provider.

As a result, Key Data will become a gold sponsor for the VRMA throughout 2021, and it has committed to working with the association to provide market level data and customised research and educational content. Key Data is regarded as a trusted data and analytics provider of vacation rental market data for the short-term rental industry, and its real-time dashboards allow vacation rental companies to track the impacts of the pandemic as well as forecasting the outlook and pacing of recovery.

Key Data CEO Jason Sprenkle said: “We know that data is critical to helping property managers, especially during this unprecedented time, and we are excited to work with VRMA to promote data-driven decision making. Our industry has been deeply impacted by the pandemic, and we are all working together to make it through these difficult times.”

VRMA president Toby Babich said: “VRMA is excited to be working with Key Data to provide the most trusted source of industry data to our organization. We are working hard to ensure that our members have access to the most important, and up-to-date insights that can help them emerge from this crisis stronger and more informed, and this partnership is a welcomed addition to these ongoing efforts.”

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