Xplorie hires Hernandez for activity partnerships role

US: Guest experience solution Xplorie has announced the hiring of Natalie Hernandez as its newly-created VP of Activity Partnerships to strengthen and broaden relationships with local tours and attractions.

By leveraging access to activities, Florida-headquartered Xplorie helps lodging providers to differentiate their properties, increase occupancy and drive guest loyalty in a competitive market.

After joining the company at the end of January, she will be leading Xplorie’s activity supplier programme, which develops and manages relationships with top tour, attraction and activity suppliers in over 50 destinations across North America.

Through these relationships, Xplorie aims to enable its customers — including property management companies, hoteliers and other lodging providers — to offer unique and memorable experiences to its guests. They also have a positive impact on local communities, as businesses that support one another collectively help the tourism ecosystem thrive.

With more than 15 years of experience in the travel and tourism industry, Hernandez’ most recent role was in strategic partnerships at Expedia Group, and she has previously held sales positions at major tourism operators in New York City.

Natalie Hernandez, VP of Activity Partnerships at Xplorie, said: “After the boom in popularity of vacation rentals during the pandemic, it’s exciting to be joining a company that has been innovating in this sector for over 25 years. I’m looking forward to growing our activity programmes, supporting the success of our partners, and seeing where we can take Xplorie next.”

Xplorie CEO Matthew Loney said: “We’re thrilled to welcome Natalie to our team. She understands our unique proposition as a brand and how we are helping not just lodging providers, but local businesses too.

“Natalie’s hire comes at a pivotal moment for Xplorie and the wider industry, as consumers become more optimistic about travel. Lodging providers are going to need to stay competitive to attract guests and our expanding team is best placed to help them do so,” he added.