Bill Lee, co-founder and CEO at Yonder, said: “Property managers who offer a nature immersive travel experience can now easily expand their reach and connect to Yonder’s growing audience through the NextPax channel management platform. We’re all experiencing shifts in traveller behaviour as more people seek out places that are surrounded by nature.”
NextPax president Jim Barsch said: “We are excited to bring Yonder as a distribution channel to our customers, based on the rising interest and demands of travellers for unique and experiential travel opportunities around the globe. Yonder has a unique and exciting product that is very attractive to an expanding segment of travellers.”
Yonder was created to connect people to rural, nature-immersive activities and places to stay. Using Yonder’s site and mobile app, travellers can discover and book a variety of overnight stays at farms, ranches, vineyards, and other nature immersive properties, as well as outdoor experience and activities ranging from horse bonding and mushroom hunting.
The company also announced a $4 million seed round of funding from private investors.