Hosted by STRZ editor – Priya Khaira
Sponsored by Pricelabs
A data driven look at where investment is flowing across the global STR landscape, and how macro trends, regulation and professionalisation are reshaping opportunities for operators, investors and developers.
We discovered:
- Which STR markets and asset classes are seeing the strongest growth, including urban, luxury, resort, rural and alternative accommodation.
- How investor appetite has shifted over the past 12 months, and what capital is prioritising in 2026.
- The impact of regulation on investment confidence, supply pipelines and yield forecasts.
- What professionalisation means for valuations, M&A activity and operator-investor relationships.
- How global economic conditions, airlift changes and tourism trends influence STR investment cycles.
- Case studies of markets where regulation accelerated or suppressed investment, and what operators can learn.
- Practical advice for operators looking to position themselves for investment or acquisition.
With thanks to:
- Bram Gallagher, director of economics and forecasting, AirDNA
- Ross Armstrong, head of portfolio optimisation, Sykes Cottages
- Alessandro Foti, Owner, Bretton Woods Vacations
- Jed Miciak, SVP of Revenue and Marketing, Landing
-
Takeaway 1
Mid-sized cities, rural destinations, and experiential accommodation models are outperforming expectations in several markets
-
Takeaway 2
Flexibility is becoming a defining investment theme, from cancellation policies to booking lengths and stay formats.
-
Takeaway 3
Investors are increasingly focused on profitability metrics, operational efficiency, and net returns rather than occupancy alone.
-
Takeaway 4
Regulation remains a major influence on investor confidence, but clarity and consistency matter more than strictness.
-
Takeaway 5
Guests are prioritising unique experiences, larger group accommodation, and stays closer to home.
-
Takeaway 6
Professionalisation across the STR sector is accelerating, particularly around branding, revenue management, and data utilisation.
-
Takeaway 7
Dynamic pricing, flexible booking strategies, and sophisticated revenue tools are now essential to remain competitive.
-
Takeaway 8
Local partnerships and curated experiences are helping operators differentiate otherwise standard accommodation products.
-
Takeaway 9
Rising operational costs and economic uncertainty are forcing investors to scrutinise margins more carefully.
rachael@internationalhospitality.media
+44 (0) 7943 617848






