Tuesday 30 Jan [4pm GMT] – Eyes on design: How to pique the interest of prospective guests

Hosted by STRz editor Paul Stevens

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Property managers and hosts are increasingly showcasing their creative instincts when it comes to interior design in their short-term rental properties as they seek to entice broader guest demographics. And now, as consumers make quicker decisions when browsing for accommodation on social media or websites, hosts and managers are under more pressure than ever to appeal to these prospective guests with photos of their listings. Everything from furnishing to amenities, stocks, basic essentials, outside space, distance from urban centres and accessibility can factor into a guest’s decision when booking based on design preferences.

You will learn:

  • How operators and interior design companies are keeping up with the latest trends
  • The latest interior design trends – what’s in and what’s out and what is driving direct / repeat bookings
  • How listings and properties are being made more inclusive to travellers e.g. increased accessibility
  • Why “unique”, stand-out property categories are gaining traction
  • Design strategies for when you scale as an operator
  • How the role of social media, AI and photography in piquing guest interest will evolve



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