Ashley Horsley and Zach Labrum, Avari, on growth strategy, market expansion and the future of STRs

Reading Time: < 1 minuteAvari’s Ashley Horsley and Zach Labrum discuss growth strategy, market expansion, direct demand and competitive advantage at VRMA 2026.
Eight in 10 small hotel guests would consider switching to STRs, says Pricelabs

Reading Time: 2 minutesGlobal: Eighty-two per cent of travellers who stayed at a B&B, inn or small hotel would consider booking a short-term rental at the same or a slightly lower price, according to a traveller survey conducted by PriceLabs.
Local guests carry greatest STR damage risk, says Truvi

Reading Time: 2 minutesGlobal: Guests booking a short-term rental within 20 miles of their home are 72 per cent more likely than average to be involved in a damage incident, according to research from Truvi.
HostUplift adds Sykes distribution for UK and Ireland portfolio

Reading Time: 2 minutesUK: Short-term rental management company HostUplift has partnered with Sykes Holiday Cottages to provide eligible properties in the UK and Ireland with an additional booking channel.
Booking.com research links payment choice to booking conversion

Reading Time: 2 minutesUK: Almost two-thirds of accommodation professionals say they have seen guests abandon bookings when their preferred payment method was unavailable, according to new research from Booking.com.
AI adoption quadruples among small STR hosts, says PriceLabs

Reading Time: 2 minutesGlobal: Fifty-eight per cent of small short-term rental hosts now use artificial intelligence to manage their listings, up from 14 per cent in 2025, according to research from PriceLabs.
Holibob launches toolkit for embedded experience bookings

Reading Time: 2 minutesGlobal: Experiences distribution platform Holibob has launched a free software development kit designed to help travel and accommodation brands embed bookable tours and activities into their websites.
Former Vacasa and Wyndham executives launch First Chair Destinations

Reading Time: 2 minutesUS: Former Vacasa and Wyndham executives have launched First Chair Destinations, a new hospitality brand focused on professionally managed vacation rentals in US ski markets.
Awaze EBITDA grows as direct bookings reach 72%

Reading Time: 2 minutesEurope: Holiday rental group Awaze increased EBITDA to €42 million during 2025, while gross accommodation revenue remained unchanged at €1.4 billion.
Hospitable processes $1.7m in lodging taxes during August

Reading Time: < 1 minuteGlobal: Property management software provider Hospitable collected and remitted more than $1.7 million in lodging taxes for short-term rental bookings across the US and Australia during August.