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Booking Holdings launches BKNG Ads across Booking.com, Priceline and Agoda
Reading Time: < 1 minuteUS: Booking Holdings has launched BKNG Ads, a new unified advertising platform bringing together advertising solutions across Booking.com, Priceline and Agoda.
Booking doubles down on AI and connected trip strategy
Reading Time: < 1 minuteUS: Booking Holdings CEO Glenn Fogel says AI and connected travel experiences will play a central role in the company’s long-term growth strategy as online travel competition intensifies.
Expedia Group combines B2B and supply operations under Alfonso Paredes
Reading Time: 2 minutesUS: Expedia Group has combined its B2B and global supply organisations under a single leadership structure as the company continues expanding its platform and partner business.
TikTok launches in-app travel bookings with Booking.com, Expedia and Trip.com
Reading Time: 2 minutesUS: TikTok has formally launched in-app travel booking through its new TikTok GO platform, expanding its push into travel discovery and commerce.
Booking.com to add 150,000 attractions through FareHarbor integration
Reading Time: 2 minutesUS: Booking.com has announced the integration of FareHarbor, a tours and activities software provider, in a move that will add more than 150,000 new attractions to its platform. The attractions will be introduced incrementally via the FareHarbor Distribution Network across thousands of destinations, significantly expanding the range of experiences available to Booking.com customers. New additions […]
TikTok launches travel ads to target trip bookings
Reading Time: < 1 minuteWorldwide: TikTok has launched a new set of advertising products designed to capture travel bookings directly through its platform, expanding its role in the travel and hospitality sector. TikTok has launched a new set of advertising products designed to capture travel bookings directly through its platform. The short-form video app, which has more than one […]
Over 10,000 European hotels join legal action against Booking.com
Reading Time: < 1 minuteEurope: More than 10,000 hotels across Europe have joined the collective legal action against OTA Booking.com, expanding on a case first reported in June. The claim challenges the platform’s long-standing “best price” clause, also known as a Platform Most Favoured Nation (PMFN) clause, which required accommodation providers to display the same or lower rates on […]