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[Interview] Booking.com on AI, changing guest expectations and the value of OTAs

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Worldwide: Booking.com’s Carlo Olejniczak speaks to STRz about the future of AI-led travel distribution, guest expectations and how OTAs demonstrate their value to property managers.

In this video, STRz editor Priya Khaira speaks to Carlo Olejniczak, VP & managing director EMEA at Booking.com, about how changing traveller expectations and the rise of AI agents are shaping travel distribution.

The conversation explores what AI-led search could mean for property managers relying on OTAs for visibility, how Booking.com is handling local taxes and registration requirements, and the payment options making a difference to booking conversion.

Olejniczak also discusses shifts in international travel demand and the source markets to watch, alongside how Booking.com demonstrates its value to property managers as OTA commission models and distribution costs come under greater scrutiny.

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