UK holiday rental demand shifts towards experience-led stays, data shows

Reading Time: < 1 minuteUK: Guest priorities in the UK holiday rental market are shifting towards more experience-led travel, according to new data from holidaycottages.co.uk.
Key Data report shows mixed autumn outlook for UK short-term rentals

Reading Time: 2 minutesUK: Short-term rental analytics company Key Data published its September 2025 UK Index Report, based on direct reservation data from more than 85,000 properties nationwide. The findings showed that average daily rates (ADRs) remain higher than last year, while bookings are running behind and guests are waiting longer to confirm. Forward performance indicated a mixed […]