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UK: Oravel Stays Limited, the parent company of Sunday Hotels and OYO in the UK, has rebranded as PRISM to represent its growing global portfolio and premium hospitality focus.
Founded in 2012 by Ritesh Agarwal, OYO started as a budget travel-tech brand in India. The company now serves more than 100 million customers across more than 35 countries.
PRISM will act as the corporate parent brand, uniting a diversified ecosystem that includes OYO, Sunday Hotels, Motel 6, Palette, Studio 6, Belvilla, DanCenter, CheckMyGuest, and Studio Prestige.
The company also provides AI-driven technology tools and data science platforms to optimise operations and partner performance globally.
Ritesh Agarwal, founder and group CEO of PRISM said: “The transition to PRISM marks the establishment of a future-ready corporate architecture designed to align our expanding portfolio with our long-term vision.”
Sunday Hotels is expanding in the UK, having debuted in 2024 with the Lansbury Heritage Hotel in London.
The brand now plans to increase its 4- and 5-star portfolio from 20 to 50 hotels by the end of 2026, supported by a £50 million investment. Recent openings include hotels in Cardiff, Warwick, Dorking, Staines, Exeter, and Winchester.
Highlights:
- Oravel Stays Limited, parent of OYO and Sunday Hotels in the UK, has rebranded as PRISM.
- PRISM’s ecosystem includes hotels, vacation homes, extended-stay residences, workspaces, celebration venues, and hospitality tech solutions.
- Sunday Hotels aims to double its UK portfolio of 4- and 5-star hotels from 20 to 50 by the end of 2026, supported by a £50 million investment.
