Booking.com and OpenAI continue partnership with SME training program

Europe: Open AI has partnered again with Booking.com, this time to train 20,000 small-and medium-sized enterprises throughout Europe.

OpenAI said that there is a significant gap in how individuals and organisations are using its flagship product and what it is capable of doing. To address that, the American AGI company has again partnered with Booking.com.

If left unaddressed, OpenAI claims, productivity gains could be concentrated in organisations and countries with higher AI usage rates, meaning that SMEs could be left behind as large enterprises integrate AI at higher and more efficient rates.

The company’s roadmap gives recommendations for European legislators for implementing AI in education and skills accreditation and how to measure its adoption.

The programme builds on Booking.com’s wider collaboration with OpenAI, following the launch of AI-powered travel booking tools within ChatGPT last October.

Highlights:

• OpenAI and Booking.com have partnered to train 20,000 small- and medium-sized enterprises using AI, following a previous collaboration.
• OpenAI states this program addresses a significant gap between current AI usage and its full potential, warning that SMEs risk being left behind as larger enterprises adopt AI more rapidly.
• This collaboration follows an October partnership where the companies integrated travel booking apps directly within OpenAI’s ChatGPT platform.