Worldwide: The team at Abode PR, the specialist B2B technology public relations agency for the hotel and short-term rental industries [and proud Shortyz Awards sponsors], explains why you should definitely be part of The Shortyz this year.
The Shortyz Awards are back! There was an overwhelming response to the inaugural Shortyz in 2020 with over 250 entries and 12,000+ votes. With more categories and a judging panel of esteemed industry leaders, this year’s awards are set to raise the profiles of newcomers and celebrate the pioneers in this sector – even if we’ll all be on Zoom and not floating down the Thames this year….
The Shortyz brings companies and their teams together to recognise best practice and achievement in the professional short-term rental space. In turn, recognition helps to drive the sector forward. With the innovation we’ve seen over the past year, as the industry has adapted to challenging times, there is sure to be much for these awards to celebrate. New categories have been added to reflect the recent experiences, including ‘Courage in Adversity’ and ‘Best Innovator / Disruptor’ awards. It is often said that creativity is born out of tough times and it will be fascinating to see which new business models, tech solutions and property management companies rise up as a result.
Award ceremonies are crucial for business for several key reasons. They can raise a company’s profile, reward achievement, motivate teams, highlight innovation and most important of all – provide an opportunity for celebration.
Exposure
Industry awards in general aren’t the be all and end all, but they do give businesses an opportunity to start a conversation. By highlighting concrete, validated achievements, you can demonstrate the impact you’re having in the industry and your influence as a respected company. This profile raising has a ripple effect – and of course creating awareness is basic PR.
By placing emphasis on best practice and raising standards, the awards stand as testament to the professionalisation of the industry – giving a resounding cheer for all those working hard to shape the future of the short-term rental space.
Recognition
We all need a little recognition sometimes – particularly after the year we’ve just endured. Awards provide a forum for publicly recognising industry excellence and innovation. We’ve seen the way in which industry leaders have successfully navigated the challenges of the past year, and continued to innovate – this deserves recognition. However, don’t underestimate the value an award or short-listing can bring to your team – it’s a major motivator. During a year in which we’ve interacted with co-workers, clients, customers and partners virtually, it means so much to be able to spread a little support and joy with an industry awards ceremony. The social media sharing opportunities further increase the potential to clap your team and partners virtually. The Shortyz Awards are your chance to be recognised for the part your team has played in driving the industry forward during 2021.
Celebration
There is so much to celebrate in the short-term rental sector at the moment. So be a part of it. Your team will appreciate the morale boost. Have a little fun, get dressed up, make it a ‘thing’ and encourage your team to watch the ceremony at the same time. Achievements and moments are always worth celebrating and team building is part of that.
Finally, don’t forget that it’s not all about winning. Being short-listed can be just as powerful – this can be shared on social media too.
So don’t be shy. Enter The Shortyz now. It’s your opportunity to stand out as a successful team or leader in this innovative and thriving industry!
Enter The Shortyz Awards at our awards platform here by next Friday’s deadline [5 March, 23:59 GMT].
