Abode
[Left to right: Madeleine Parkin; Stewart Paterson; and Jenny Noad]

Abode Worldwide makes three key hires

UK: Abode Worldwide, a specialist public relations agency in the hospitality and living sectors, has announced three key hires as it seeks to execute its ambitious growth plan. 

Stewart Paterson has joined as an account director overseeing client services, Madeleine Parkin has been appointed as account manager and Jenny Noad has taken on the role of agency coordinator. All three have deep experience in the PR, technology, property and hospitality industries.

Paterson is a former national newspaper journalist and joins from Coverdale Barclay. He has a strong public relations track record working across the property and real estate sectors, including senior living, student accommodation, multifamily and single-family rental.

Parkin joins Abode from short-term rental data company AirDNA, where she managed media relations with press all over the world, including throughout AirDNA’s 2022 acquisition by private equity firm Alpine Investors. Based in Barcelona, Spain, Parkin speaks five languages and will help Abode expand its operations in Europe.

Noad spent more than 20 years in the client services team at B2B technology PR agency Publitek, and brings a wealth of experience in supporting agency teams and helping them grow.

Parkin said: “The Abode team has welcomed me with open arms and made me feel trusted and motivated from day one. I’m so excited to be working with some of the most inspiring companies in the business to grow their brands and raise the tide of the industry.”

Paterson said: “The hospitality and living sectors are set for rapid growth in the coming years, meaning the need for strategically delivered PR and comms excellence will be critical. The team that Abode has pulled together means the agency is primed for greatness and it’s also great to be back in the saddle with my old boss, managing director Neil Millard.

“His Fleet Street prowess – combined with agency CEO Jessica Gillingham’s deep knowledge of and connections to the hospitality and living sectors – gives Abode Worldwide a razor-sharp edge,” he added.

Noad said: “I’m thrilled to join the incredible team at Abode Worldwide and excited to have the opportunity to bring all my skills and experience to this dynamic agency.”

Jessica Gillingham, founder and CEO of Abode Worldwide, said: “Stewart, Madeleine and Jenny bring enormous experience across hospitality, technology, multifamily and the living sectors, which reinforces our specialisms in a big way.

“We’re excited to see how their passion and dedication will help us continue to set the standard for quality delivery, informed thinking and high-level advice for transformative technology solutions and enterprise operators across the global hospitality and living sectors,” she added.

Abode Worldwide specialises in six hospitality and living sectors — hotel, short-term rental, multifamily / build-to-rent [BTR], student accommodation, coliving and senior living.

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