Poland: Airbnb and the City of Krakow have announced that they have signed a “landmark” partnership to support and promote responsible tourism and exchange aggregated data about travel and tourism.
As part of the partnership, Airbnb and the City of Krakow will work together with the aim of promoting responsible and sustainable tourism through educating hosts and guests and generating awareness for Krakow as a popular destination in Central and Eastern Europe. The Polish city has also been featured as part of Airbnb’s latest marketing campaign which promotes the city as a travel destination to German guests.
According to recent analysis carried out by the home-sharing platform, consumer interest in travelling to cities is back on the rise this autumn, a point it raised during the Labor Day weekend, even if accommodations in rural destinations are still the preferred choice for the majority of travellers.
To support its host community in Krakow, Airbnb and the city are pledging to undertake joint initiatives, such as educational workshops for hosts, supplying comprehensive information on Airbnb’s responsible hosting pages, and sending regular email reminders to hosts. For every Polish zloty [PLN] that hosts charge, they will be able to keep up to 97 Grosz, with the majority of the income made through hosting set to directly benefit the local community.
Airbnb said that in 2019, its host and guest community generated $117 billion in estimated direct economic impact across 30 countries.
Jacek Majchrowski, the mayor of Krakow, said: “The signed letter of intent with Airbnb is an important step to take joint actions for sustainable tourism, especially as it is part of the forthcoming tourism policy program for Krakow in the coming years.”
Kathrin Anselm, general manager DACH, CEE and Russia at Airbnb, said: “With its historic and scenic city centre, Krakow is one of the most popular cities with travellers on Airbnb in Central and Eastern Europe. Thus, we are delighted to be working with Krakow and we want to work with the City to promote innovative forms of tourism and to deliver the benefits of responsible travel to the City.”
According to Airbnb, the partnership is the first of its kind between the platform and a city in Central and Eastern Europe. It added that it is already working with more than 500 local governments and organisations around the world to promote tourism, collect and remit taxes, and enable home sharing.
Ahead of its IPO which is mooted to be finalised by the end of the year, Airbnb is seeking to improve or enhance its relationship with various cities around the world in which the platform has become a subject of debate, as well as prove its ability to be profitable to prospective investors.
Earlier this month, it was revealed that Airbnb had turned down the offer of a merger with a blank-cheque / special purpose acquisition company [SPAC] owned by billionaire investor Bill Ackman as it preferred to go down the traditional initial public offering [IPO] route.