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Europe: After global superstar Bad Bunny’s February Super Bowl halftime performance, PriceLabs data show cities on his European tour saw surges in short-term rental demand.
The highest increases were in non-Spanish speaking countries. Warsaw topped the list with STR demand ballooning to 431 per cent compared to the same period last year. Dusseldorf grew by 340 per cent, while Milan, Marseille and Stockholm saw growth of 277, 234 and 173 per cent, respectively.
As there was lower demand in those metro areas, PriceLabs attributes this surge to comparatively higher demand to see Bad Bunny from non-resident fans.
Bad Bunny, who sings exclusively in Spanish, is the most streamed artist in Spain. Thus, STR demand in Madrid and Barcelona was significantly lower than in the other tour stops, but still spiked by 77 and 53 per cent, respectively. However, that demand is spread over 12 dates, 10 of which are in the capital city.
In addition to pure bookings, average daily rates (ADR) grew across Europe in relation to Bad Bunny’s tour dates.
Smaller cities on the tour — Arnhem, Netherlands in particular — saw the highest ADR as they saw stiffer competition for short stays. Arnhem’s prices are 90 per cent higher than last year, averaging $224 a night. Warsaw (76) Barcelona (28) and Madrid (27) also grew.
Despite having easily the highest increase in demand, Warsaw’s ADR still found itself bottom of the list at $155 a night. Barcelona, which will see only two of Bad Bunny’s 12 Spanish dates, is the highest at an ADR of $326. Stockholm and Milan follow at ADRs of $237 and $226, respectively.
“Bad Bunny’s tour is driving sharp spikes in demand across a wide range of European cities,” PriceLabs co-founder Richie Khandelwal said. “The scale of growth in places like Warsaw and Arnhem shows how global events can quickly reshape local markets.”
“For hosts, these spikes underline the importance of responding to fast-moving demand. While many may not be fans or even familiar with an artist like Bad Bunny, his audience represents a huge boost to local economies, which they could miss if they aren’t close to the data or using automation to spot these opportunities.”
The information was collected through public data available on Airbnb, Vrbo and Booking.com.
Highlights:
- Bad Bunny’s European tour drove STR demand surges, with Warsaw up 431 per cent, Dusseldorf 340 per cent, and Milan 277 per cent year-over-year.
- Non-Spanish speaking cities saw the highest spikes, attributed to demand from non-resident fans travelling to see the artist.
- Madrid and Barcelona saw lower but still significant increases of 77 per cent and 53 per cent respectively, spread across 12 Spanish dates.
- Arnhem recorded the highest ADR increase at 90 per cent ($224 per night), while Warsaw saw the lowest ADR despite the largest demand spike.
- PriceLabs co-founder Richie Khandelwal stated hosts risk missing revenue opportunities if not using data and automation to respond to fast-moving event-driven demand.
