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STRZ Webinar Postcards 2026 (21)

WEBINAR | An outlook into STR investment for 2026 | May 26, 16:00 – 17:00 BST | Sponsored by Pricelabs

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Reading Time: 3 minutes

Hosted by STRZ editor – Priya Khaira

Sponsored by Pricelabs

A data driven look at where investment is flowing across the global STR landscape, and how macro trends, regulation and professionalisation are reshaping opportunities for operators, investors and developers.

We discovered:

  • Which STR markets and asset classes are seeing the strongest growth, including urban, luxury, resort, rural and alternative accommodation.
  • How investor appetite has shifted over the past 12 months, and what capital is prioritising in 2026.
  • The impact of regulation on investment confidence, supply pipelines and yield forecasts.
  • What professionalisation means for valuations, M&A activity and operator-investor relationships.
  • How global economic conditions, airlift changes and tourism trends influence STR investment cycles.
  • Case studies of markets where regulation accelerated or suppressed investment, and what operators can learn.
  • Practical advice for operators looking to position themselves for investment or acquisition.

    With thanks to our expert speakers:

    Alessandro Foti
    Alessandro FotiOwner, Bretton Woods Vacations
    "It was great to hear the perspective of such a diverse group of leaders from different areas of the world, and to realize that in spite of the differences, the themes are similar and the lessons learned applicable no matter where you operate"
    Bram Gallagher
    Bram GallagherDirector of economics and forecasting, AirDNA
    “The webinar was exceptionally well structured, with a smooth flow between topics that kept the discussion engaging and easy to follow from start to finish.”
    Ross Armstrong
    Ross ArmstrongHead of portfolio optimisation, Sykes Cottages
    “I thoroughly enjoyed taking part in the webinar, it was a great discussion”
    Jed Miciak
    Jed MiciakSVP of revenue and marketing, Landing
    “Priya was a great host, she made it feel like she’d been hosting webinars for years, keeping the conversation flowing naturally and breaking down audience questions with confidence and clarity.”
    • Takeaway 1

      Mid-sized cities, rural destinations, and experiential accommodation models are outperforming expectations in several markets

    • Takeaway 2

      Flexibility is becoming a defining investment theme, from cancellation policies to booking lengths and stay formats.

    • Takeaway 3

      Investors are increasingly focused on profitability metrics, operational efficiency, and net returns rather than occupancy alone.

    • Takeaway 4

      Regulation remains a major influence on investor confidence, but clarity and consistency matter more than strictness.

    • Takeaway 5

      Guests are prioritising unique experiences, larger group accommodation, and stays closer to home.

    • Takeaway 6

      Professionalisation across the STR sector is accelerating, particularly around branding, revenue management, and data utilisation.

    • Takeaway 7

      Dynamic pricing, flexible booking strategies, and sophisticated revenue tools are now essential to remain competitive.

    • Takeaway 8

      Local partnerships and curated experiences are helping operators differentiate otherwise standard accommodation products.

    • Takeaway 9

      Rising operational costs and economic uncertainty are forcing investors to scrutinise margins more carefully.

    If you’re interested in sponsoring the ShortTermRentalz webinar series or hosting a bespoke webinar, please get in touch:

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