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USA / Spain: Revenue management system Beyond has announced the appointment of Maria Flores Portillo as its first-ever chief revenue officer [CRO].
Having served as the managing director of Beyond’s European operation for the past two years, she will now be responsible for creating more efficiency and accelerating growth via the company’s global sales, customer success and strategic partnerships teams.
Prior to working at Beyond, Flores Portillo ran global go-to-market teams at a number of companies, including Google and Singtel.
Beyond CEO Julie Brinkman said: “Maria Flores Portillo is one of the most well-rounded, strategic revenue leaders with whom I’ve ever had the pleasure of working. Her ability to quickly grasp complexity, paired with her dynamite execution, is what has made Beyond the dominant force in the STR market in Europe.
“As our new chief revenue officer, I know Flores Portillo will unify our global go-to-market strategy for our professional hosts and be a powerful driver for how Beyond continues our mission to further power the businesses of STRs,” she added.
‍Despite continued volatility in the short-term rental industry, Beyond’s global presence has accelerated to the extent that it now has customers in more than 100 countries. Additionally, the company’s search-powered pricing product is now being used by customers in over 40 global markets.
Beyond CRO Maria Flores Portillo said: “The entire travel industry is at a tipping point – there are endless data sources that show vendors exactly what guests want and need – and the short-term rental sector has so much opportunity to advance by utilising this customer intent data. I’m thrilled to spearhead our global GTM teams as we further evangelise the power of data for this sector, and support our customer base as they grow their own businesses with Beyond.”‍
So far this year, Beyond has launched a predictive revenue solution to provide more consumer-search-driven features and AI capabilities to help industry professionals maximise their revenue potential, and the company also won the Shortyz Award for Best ancillary service provider.
Sign up now to our next STRz webinar in partnership with Beyond on ‘The Future of Stays: Must-Watch Travel Trends for 2024’ on Tuesday 27 August [4pm BST]. Register for free at this link.
