Blueground is expanding into Thailand [Credit: Blueground]

Blueground launches in Thailand

Thailand: Furnished flexible rental operator Blueground has announced that it will expand into Thailand this year through a new franchise agreement with Chic Republic Public Company Limited.

Blueground Thailand will open at least 3,000 quality, design-centric, flexible apartments in four cities in Thailand during the agreement term.

The news follows the company’s first franchise deal with Mitsubishi Estate to launch Blueground Japan in March.

Bangkok-based Chic Republic Public Company Limited, an established retailer specialising in furniture and home decor, is set to introduce Blueground Thailand, extending Blueground’s living spaces to the bustling cities of Bangkok, Rayong, Chonburi and Chachoengsao. With Thailand’s burgeoning expat and digital nomad community in mind, the first batch of apartments is slated to launch in Bangkok by the middle of this year.

Christos Misailidis, chief sales and chief strategic partnerships officer at Blueground, said: “We are thrilled to announce our expansion into Thailand, a dynamic market that aligns perfectly with Blueground’s mission to redefine the way people experience living spaces. This partnership with Chic Republic represents exciting opportunities for us to continue delivering on our promise of high-quality, hassle-free accommodations for travellers and professionals around the world.”

Blueground’s entry into Thailand underscores its strategy to expand its global presence and offer innovative solutions for modern living. With a focus on delivering exceptional service, convenience, and flexibility, the company wants to empower guests to live and work from anywhere with ease.

The proptech company now operates a portfolio of more than 15,000 move-in ready apartments in 32 cities worldwide. In a strategic growth move and to expand its presence globally, Blueground acquired three companies in 2023, including Brazilian proptech Tabas, on-demand housing provider Travelers Haven and furnished rental platform Nestpick.

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