UK: Boostly, a brand that aims to provide property managers with the tools and tactics to increase their direct bookings and boost their profits, has announced a significant milestone in its brand mission, generating over £2.5 million in tracked direct bookings through Boostly websites.
The figure is double the target that it set out to achieve by the end of the year and Boostly added that it was on track to hit £1 million in revenue in December.
An international team of 40 people now makes up the business, which has helped 250,000 clients worldwide with its combination of website design services and marketing training. Through the Boostly Academy – which the brand claims to be “the world’s largest community for short stay accommodation owners” – it also provides a forum for industry members to share insight and collectively improve their businesses, in the form of podcasts, YouTube videos, and free training.
Boostly’s original mission was to empower one million property managers and hosts to cut down on their “over-reliance” on online travel agencies [OTAs].
Boostly founder and CEO, Mark Simpson, said: “Around two-thirds of property managers we’ve spoken to over the past few years have less than 25 per cent direct bookings, and a third didn’t even have a website. To help property managers generate direct bookings is fantastic, but to have doubled our original aim of £1 million with two months to spare before the end of the year is incredible.
“The Book Direct movement has gone from strength to strength in hospitality and lodging, and no one is ignoring how powerful it can be. We’re proud to have helped property managers and hosts take greater control of their own marketing and digital presence.
“This will be so important in today’s economic uncertainty when businesses will be feeling a squeeze on profits and OTA fees continue to remain high,” he added.
To support the continuation of the company’s growth, Boostly has also announced two new strategic hires to the business in sales and marketing.
Baylor Phillips is Boostly’s first North American sales manager, and will be tasked with growing Boostly’s current top market for direct bookings. Boostly websites in the United States have generated $500,000 of the $3 million in direct bookings.
Meanwhile, Sanya Shoaib joined Boostly’s social media and marketing team in October, focusing specifically on the growth of the company’s TikTok channel. Based in Budapest, Shoaib brings a wealth of digital marketing and social media experience, having co-founded Smash Media and freelanced as a social media expert.
To mark the news of the company milestone, the Boostly website has also rebranded to offer two simple packages for customers: Boostly Lite and Boostly Pro.
Founded in 2016, Boostly helps hosts and property managers cut down on their over-reliance on online travel agents by providing them with the tools, tactics and training to boost their direct bookings and profits. The platform offers online training, content creation, WordPress website design and CPD-accredited marketing services to thousands of businesses worldwide.