:
US: New research by operations and guest experience platform Breezeway reveals that property managers are generating thousands more in additional monthly revenue by using smart tech to upsell unbooked nights.
Unbooked nights, or ‘gap nights’, are periods between reservations when a property sits vacant, representing missed opportunities for revenue generation if not properly managed.
By leveraging the platform’s smart ‘Gap Night Messaging’ function, Breezeway says that property managers are booking nearly a whole additional week (6.6 gap nights) per month on average. This strategic use of technology translates to additional revenue of $3,682.43 per month, it says.
The automated messaging function identifies unbooked nights and automatically offers guests the chance to arrive early or extend their stay.
Jeremy Gall, founder and CEO of Breezeway, said: “As the demands on property managers continue to grow, finding innovative ways to optimise occupancy and revenue is crucial. Gap nights are a notorious pain point for the industry, often resulting in thousands of dollars in lost revenue each month. While hospitality will always center around the human touch, this is a prime example of how technology can alleviate some of the operational burdens for property managers by filling these gaps. To see that property managers are booking nearly an entire additional week of stays per month using an automated messaging function is incredible. Plus, many guests appreciate the flexibility to extend their stay, making it a win-win for both property managers and guests.”
