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London: London-based short let property management services company City Relay has announced the appointment of Simon Kingsnorth as its chief marketing officer.
The appointment of the highly experienced global marketing leader and author reflects the strength of City Relay’s offering as the company continues to enhance its status as a key player in the London short-term lettings market.
Kingsnorth is a successful senior marketer, with a strong track record of designing and implementing a number of award-winning marketing strategies.
Prior to joining City Relay, he was global head of digital marketing at Citi Private Bank, where he built a transformational digital strategy delivering significant growth. He has also held senior positions at other global businesses such as Fidelity, Vodafone and Admiral Group, as well as working with many start-ups and small businesses.
Kingsnorth is also the author of the international best-selling book Digital Marketing Strategy. The title, in its second edition, is available around the world in multiple languages and is used in curricula at universities and institutes across the globe, including The Chartered Institute of Marketing.
The announcement comes shortly after the company received substantial investment funding which will drive its expansion and presence across London.
City Relay will open a number of reception spaces across the capital, a first in the short-term letting sector, allowing the team to provide a local, personal and fully-managed service.
A Shepherd’s Bush reception space will open its doors in early July this year and a new space in Victoria is also in the pipeline. One is already located in Earls Court and the company’s long-term ambition is to open a further 25 across the capital by 2026.
The firm had also announced the acquisition of industry leading yield management software OutSwitch.
Built with professional property managers in mind, OutSwitch provide users with the ease of having both revenue and operations management systems simplified into one platform, enabling a more streamlined and simplified approach. The platform allows City Relay to hone in on both yield and operations management.
City Relay offers property management services that include housekeeping, fresh pressed linen, the provision of luxury amenities, property maintenance and check-ins to ensure every guest has a hotel-like experience.
Incoming chief marketing officer Simon Kingsnorth said: “I am delighted to join City Relay as CMO and am looking forward to driving the expansion of the company throughout London. City Relay is unique in its approach to the short-term letting industry, and I look forward to working with the talented team to bring this fantastic offering to more people across our vibrant city.”
Maxime Leufroy-Murat, founder and chief executive of City Relay, said: “The appointment of Simon Kingsnorth is further evidence of City Relay’s growing ambitions for further expansion within the short lettings industry. I am confident in his ability to drive us forward as chief marketing officer and his boundless experience will be greatly beneficial to the company.
“He has proven his ability to drive growth, reach and deliver milestones and we are very happy to have him join our growing team,” he added.
