Etsy and Airbnb partner to reveal the “art of hosting”

US: Airbnb and global e-commerce marketplace Etsy have announced a collaboration to unveil the “art of hosting”, a new curated collection of homeware items, all made by Etsy sellers.

Featuring items made “For hosts, by hosts”, the collection is intended to make it easier for new and existing Airbnb hosts to decorate their properties with affordable, handmade items.

Etsy’s website states: “Whether you’re welcoming new or lifelong friends, Etsy and Airbnb are partnering to help you be the host everyone toasts. We’ve curated this selection of well-crafted Airbnb guest favourites so that you can delight your guests while adding personal touches to your space.”

The collection features a range of work-from-home items, including a multi-use laptop table and functional movable desk, in an effort to attract those working remotely who are planning longer-term stays.

Hosts are invited to “elevate their hosting style” and provide a “five-star experience” by incorporating everything from guest books to printable signs, handmade soaps and yoga mats into their hosting spaces.

According to a survey of 1000 US travellers last year, 68 per cent said that unique and original amenities in their accommodation would encourage them to leave more positive reviews for an Airbnb host. During the pandemic, entrepreneurs have used Airbnb and Etsy as a means of launching or growing their businesses, and securing new incomes of revenue to cover household expenses, such as rent and bills.

Etsy said that the earnings from both platforms were indicative of the powerful impact of the ‘ownership economy’ – an “economy that keeps more of the returns of online marketplace activity with the communities and the people who power these platforms — during a time when people have needed it most”.

Luke and Abby Hatteberg, Etsy sellers and Airbnb Superhosts, told Charged Retail: “We wanted to make our Airbnb stand out to guests, to make it special for them. We’ve incorporated our love of travel — little creative details here and there. Those little touches go an extra long way.”