Europe: Awaze has been unveiled as the corporate name for Europe’s leading managed vacation rentals and holiday resorts business.
The group has been behind brands such as cottages.com, Hoseasons, James Villa Holidays, Landal GreenParks and Novasol.
Speaking at ITB Berlin, CEO Henrik Kjellberg said Awaze was fully focused on leveraging its size and scale to deliver pleasing holiday experiences for its partners, guests and employees as part of the company’s clear vision for growth.
He said: “The Awaze portfolio includes some fantastic brands but the creation of a new corporate identity and leadership team will enable us to share learnings, develop group-wide technological solutions and accelerate the pace at which we grow. The market for self-catering breaks is strong and we are incredibly well placed to take advantage of that demand.”
Led by Kjellberg, the recently-formed London-based Awaze corporate team also includes Group CTO Álvaro de Nicolas and Group CFO Liliana Solomon.
The pair have developed a group strategy focused on building Awaze’s brands, adopting world-class technology, increasing the company’s product footprint through purchases and organic growth, working collaboratively between brands and developing a strong team culture throughout the group.
The Awaze group of brands generates gross revenues exceeding €1.8 billion and accommodates over eight million annual holidaymakers who have the choice of more than 110,000 places to stay in across 36 countries. Kjellberg said that while the company’s European scale is important, Awaze and its brands will stay relevant to the owners and local communities in the areas in which they operate.
He said: “No other managed vacation rentals business offers our blend of international reach and on-the-ground knowledge, expertise and support. Owners want the same personal approach whether they are in Croatia, Cornwall or Copenhagen – that’s why we remain committed to providing genuine local support alongside our central group structure.”
The brands included in the Awaze portfolio were previously owned by Wyndham Worldwide before being sold to Platinum Equity in May 2018.
For more information on Awaze, visit its website here.