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Europe: Data from AirDNA indicates that short-term rental RevPAR rose by 7.7 per cent year on year in July, as higher rates offset flat occupancy.
Average daily rates increased by 8.2 per cent to €159.20, while occupancy fell by 0.3 percentage points to 69.2 per cent.
Available listings rose by 1.9 per cent to 4.18 million and demand nights increased by 0.8 per cent to 61.68 million. RevPAR grew in 19 of the 20 largest European markets tracked by AirDNA.
Demand increased by 4.2 per cent in Italy, 2.5 per cent in the UK and two per cent in France. Spain recorded an 11.8 per cent decline in demand and a 12.5 per cent fall in available listings as regulatory changes continued to affect supply.
Larger properties recorded stronger supply and demand growth. Listings with six or more bedrooms increased by 5.1 per cent, while demand for the segment rose by 4.3 per cent.
Forward booking data pointed to stronger shoulder-season performance. As of 11 August, demand for September was pacing 6.9 per cent ahead of 2025, while October demand was six per cent higher.
September ADR was pacing 12.9 per cent ahead at €152.34, with occupancy up by 1.1 percentage points. October ADR was 14.3 per cent higher at €148.58, alongside a 0.2 percentage-point increase in occupancy.
The figures indicate that property managers are maintaining rates into September and October as demand shifts beyond the peak summer period.
Highlights
- European short-term rental RevPAR rose by 7.7 per cent year on year in July 2026.
- Average daily rates [ADR] increased by 8.2 per cent to €159.20.
- European STR occupancy fell marginally by 0.3 percentage points to 69.2 per cent.
- Available short-term rental listings increased by 1.9 per cent to 4.18 million.
- Demand nights rose by 0.8 per cent to 61.68 million.
- RevPAR increased in 19 of Europe’s 20 largest short-term rental markets.
- UK short-term rental demand grew by 2.5 per cent year on year.
- Demand rose by 4.2 per cent in Italy and two per cent in France.
- Spain recorded an 11.8 per cent decline in demand and a 12.5 per cent fall in available listings.
- Demand for September 2026 was pacing 6.9 per cent ahead of 2025, while October was six per cent higher.
- AirDNA data indicated that higher rates and shoulder-season demand were supporting revenue growth for European property managers.
