Eurostat
The Rhône-Alpes region in France [Unsplash]

Eurostat: Online booking platforms continued growth in Q2

Europe: Guests spent almost 153 million nights in short-term rental accommodation in the European Union in the second quarter of 2023, booked via Airbnb, Booking, Expedia Group or TripAdvisor, according to the EU’s statistical agency Eurostat.

Overall, this corresponds to an increase of 15.8 per cent compared with the same period in 2022.

With this value, platform tourism continues to exceed pre-pandemic levels and set new monthly record values: in April, 46.7 million nights were spent in accommodation booked via online platforms, showing an increase of 19.5 per cent compared with April 2022. In May, this number increased to 47.6 million nights [+22.6 per cent compared to May 2022] and in June, the total was 58.7 million [+8.4 per cent compared with June 2022].

In the first half of 2023, guests spent around 237 million nights in EU short-term rental accommodation booked via online platforms. It is a significant growth compared with 2022 [199 million nights; +18.8 per cent]; with nights spent far exceeding pre-pandemic levels [193 million nights in 2019; +22.6 per cent].

Eurostat
[Credit: Eurostat]

The information comes from monthly data on short-stay accommodation offered via online platforms for the second quarter 2023 at the national level, published by Eurostat. In addition, regional data for the first quarter of 2023 are also being released.

The data on short stay accommodation offered via Airbnb, Booking.com, Expedia Group and TripAdvisor is the result of a landmark data-sharing partnership between the European Commission and the four private collaborative economy platforms that was agreed in March 2020. Eurostat released its first key data on the European short-term rental sector in July 2021.

Alpine winter destinations were popular in the first quarter of 2023

While traditional coastal holiday destinations remain popular throughout the year, other regions with more pronounced seasonality appear in the top 20 during the winter months of 2023.

The most popular regions for short-term rental accommodation booked via online platforms in the first quarter of 2023 were Rhône-Alpes in France [5.2 million nights], and the Spanish regions of Canarias [5.0 million] and Andalusia [4.3 million].

Regions dependent on winter tourism, such as Tirol in Austria [1.9 million], also appeared high on the list.

In the top 20 regions, France and Spain had five regions, Italy and Portugal three, Austria two, while Poland and Hungary had one each, as per Eurostat.

Eurostat
[Credit: Eurostat]
The growth in nights spent in short-term rental accommodation in the EU in Q2 comes despite the news that more cities are tightening restrictions on the sector and that European policymakers have given the green light to proposals to regulate short-term rental platform activity across the bloc.

Dr Amaryllis Verhoeven, head of unit, digital transformation of industry at the European Commission, will join the upcoming inaugural STRz Summit [18 October in London] on a session entitled ‘Creating smarter regulation for everyone’. Check out the full agenda here and book your tickets now at this link.

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