GuestReady unveils new brand identity
UK: London-based short- and mid-term property management company, GuestReady, has unveiled its new brand identity.
The rebranding comes nearly seven years after the company’s inception and follows its rapid growth post recovery from the Covid-19 pandemic.
GuestReady CEO Alexander Limpert said, “Our new brand identity is a testament to the growth and success of GuestReady in the property management and alternative hospitality industry. As we continue to expand our services and capabilities, we wanted to ensure that our brand keeps up and represents the company effectively.”
Lovework Studio, co-founded by Robyn and Campbell Butler, was chosen from over 30 creative agencies for the rebranding initiative.
Sinan Abdel Sattar, global head of marketing at GuestReady, guided the effort and shared his thoughts on selecting Lovework Studio, saying: “Lovework’s energy and Campbell’s remarkable experience as design director at Wolff Olins and creative director at Design Studio leading brand projects including Get Your Guide, Frontify, Property Finder and Meraas made Lovework the perfect match for GuestReady’s transformation.”
Campbell Butler said: “Working with GuestReady has been awesome. Together, we have developed a brand identity that reflects the company’s commitment to providing exceptional experiences in the property management space.
“The new logo, colours, and tone of voice capture the essence of GuestReady’s mission and will undoubtedly support their continued growth and success,” added Butler.
GuestReady’s new logo features an abstract ‘G’ constructed of shapes that represent portals and windows, symbolic of the opening of possibilities, experiences, and the properties they manage. The colour palette is described as “warm and inviting”, referencing colours found in the urban and rural areas where GuestReady operates.
The company’s updated tone of voice emphasises efficiency, celebrates the details, inspires exploration and conveys trust. All elements of the identity have been designed to work dynamically in animation and interaction, while the new website will bring everything together and highlight a “positive new direction for the brand”.
With its rebranding, GuestReady has reaffirmed its commitment to its core mission: making short stays a better experience for everyone, everywhere. The rebranding aims to solidify GuestReady’s position as a leader in the hospitality industry and to continue providing exceptional experiences for its customers.
Founded in 2016, GuestReady offers a range of services, from property management to guest support, to help property owners maximise their revenue and provide travellers with unique, high-quality accommodations. It is currently active in seven countries in Europe and the Middle East, including tourist destinations such as London, Paris, Lisbon, Madrid, and Dubai.