Hostaway reveals upsurge in direct bookings in 2022
Canada: All-in-one vacation rental management company Hostaway has released new data detailing an increase in direct bookings for vacation rentals over the last three years.
Direct bookings have had a significant uptick since 2020, despite other trends “normalising” to pre-Covid levels. On Hostaway’s platform, the proportion of direct bookings against total bookings globally increased from an average of 7.8 per cent in the last quarter of 2019, to 13.5 per cent in 2020 and to 16.8 per cent in 2022.
The value of direct bookings, processed through the Hostaway platform, quadrupled between January and December 2021.
At the same time, Hostaway has unveiled a new upgrade to its website builder that helps property managers to create promotions, reward repeat guests and attract more direct bookings. The free tool is available to customers through Hostaway’s marketplace.