I-PRAC and Boostly have partnered

Boostly and I-PRAC partner to elevate trust in direct bookings

UK: Online hospitality training platform Boostly has become the exclusive website design agency partner of I-PRAC [International Property Rental Approval Certification] – a collaboration that is set to inject “unparalleled trust and verification into direct booking websites”. 

The partnership will see thousands of managers with Boostly websites earn I-PRAC verification, demonstrating to customers that their properties are secure, protected from fraud, and that the property meets high standards of quality and safety.

The accreditation is awarded once short-term rental properties and their owners have been vetted for identity, property ownership and business integrity — ensuring they operate a legitimate and trustworthy rental business.

The collaboration introduces a ‘Trust Page’ on Boostly websites, enhanced by I-PRAC’s certification, which guarantees protection against fraud and substandard hospitality. Guests can rest assured they will be fully compensated should any problems arise with an I-PRAC verified property [when a booking is registered through I-PRAC’s website first].

I-PRAC says that there is currently no such guarantee offered even by leading online travel agencies [OTAs], including Airbnb’s AirCover, nor by the largest hotel chains.

Those with a Boostly direct booking website will also benefit from ongoing support from I-PRAC’s content team to maximise direct bookings and exclusive access to a bespoke version of ‘The Trustology‘, the industry’s only and most comprehensive guide to ‘trust marketing‘.

Through the partnership, STR hosts are equipped with direct booking websites that set out to build trust, providing confidence that a website is secure, safe from fraud, and that the property meets high standards of quality and safety. Hosts will learn how to embed trust signals throughout their direct booking website, incorporating elements and features into their website that help convey the credibility, legitimacy, and reliability of the host to potential guests.

The partnership emerges at a pivotal moment in the burgeoning ‘book direct’ movement, as an increasing number of hosts seek to enhance their direct booking strategies. However, many hosts struggle to secure direct bookings due to a significant trust deficit among guests, who often hesitate to book directly with hosts due to concerns over reliability and security.

Chris Maughan, founder and CEO of I-PRAC, said: “After decades of phenomenal success in the STR industry, I know that the biggest thing missing from the majority of direct bookings’ websites is trust signals. Having an attractive looking website isn’t enough to distract guests from well-known OTAs.

“As I’ve been educating others about for years, a high-converting direct bookings’ website is built off the back of a solid understanding of trust marketing – naturally, I-PRAC verification is a core part of this.

“The results speak for themselves – and I cannot wait to see how Boostly’s clients will benefit from this new partnership offer. Mark and his team have built a brilliant community of STR hosts, and I greatly admire what they’ve achieved – it’s now time to take things up a notch in the mission to increase trust and direct bookings.

“We don’t take partnerships lightly at I-PRAC and I look forward to a long-term and mutually valuable working relationship with Boostly,” he added.

Neely Khan, managing director at I-PRAC, said: “This partnership is one of the most exciting that the STR industry will see. Essentially, you have the industry leaders of trust marketing and verification joining forces with an award-winning website agency that our global landscape has grown to know and love – it’s a recipe for direct bookings magic. I truly believe this is the only website solution that STR hosts will now need.

“We have all the prime components – including trust psychology, trust marketing, trust copywriting, website design and development – and will be the first and only brands to bring them under one roof,” she added.

Mark Simpson, founder of Boostly, said: “The uptake on Boostly’s websites has been mind-blowing over the last two years. We’re delivering more high-converting websites than any other website agency in the landscape and are helping hosts generate millions in direct bookings in the process.

“Since the successful launch of Boostly’s 2.0 website, we’ve wanted to give our clients even more of a competitive edge, that’ll help them cut the cord from OTAs. This partnership with I-PRAC really is a powerful way to do this – the best part is, it’s exclusive to Boostly’s website clients – no other website agency in the STR industry will offer this – so our growing community is going to benefit a great deal,” he added.

Laura Powner, managing director at Boostly, said: “Our clients trust us to co-create the best direct booking websites possible with them. We do that really well and we are ready to take this to the next level, showing our clients how to build trust with future guests through our websites.

“Our partnership with I-PRAC will allow us to educate our clients around trust signals; psychology, marketing and copywriting which will boost their direct bookings like never before,” she added.

Last year, Boostly reported having achieved £50 million in direct bookings for its clients in 2023 – a figure which it aims to double this year.

Launched in 2016, the company has built more than 1,500 WordPress websites and helped over 2,500 operators scale their business to date. It now claims to generate an average of £81,000 return on investment [ROI] per website annually for its customers, who are educated with personalised coaching and CPD-accredited training videos to achieve a minimum of 65 per cent direct bookings.

With nearly 15,000 members across 28 countries, I-PRAC is an STR verification and trust consultancy platform, as well as a direct booking tool. The company, which is now valued at £70 million, is completely independent of all OTAs.

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