Key Data announces strategic partnership with AJL Atelier

Worldwide: Short-term rental market data provider Key Data is strengthening its foothold internationally by announcing a strategic partnership with boutique consulting firm AJL Atelier.

The two companies will work together strategically with clients and offer insights for the wider industry at key events.

Following the recent appointment of Sally Henry as VP of business development for EMEA, Key Data sees AJL Atelier as a key partner in its growth plan due to the team’s industry knowledge and breadth of clients in the vacation rental industry. Having already integrated into more than 400,000 properties globally, Key Data is looking to bring a deeper depth of quality data into EMEA and beyond, which in turn will help the industry optimise performance with smarter data insights.

Created by property managers for property managers, and providing a suite of business intelligence tools for vacation rental property managers, Key Data offers over 30 key performance indicators [KPIs] for businesses to fully understand key performance metrics, which are visible on a dashboard. Property managers integrate their reservation data directly into Key Data and the information is then aggregated and annomolised to provide “accurate and timely” datasets, which offer benchmarking tools for the industry.  

AJL Atelier specialises in the international private accommodation and vacation rental industry, supporting stakeholders by helping them to operate and digitise their assets, develop strategies and technology platforms for management, and to build up global distribution solutions that fit their needs. It also specialises in helping clients looking for mergers and acquisitions [M&A] opportunities, seeking to sell their company, market sizing, and matchmaking.

AJL Atelier CEO Simon Lehmann said: “AJL Atelier is excited to be partnering with Key Data Dashboard on a global level. The blend of our extensive vacation rental industry expertise with the high-quality market data provided by Key Data enables us to provide our customers with additional information which is critical for any strategic decision.

“Aside from providing powerful and meaningful insights, Key Data and AJL Atelier are a great fit for a successful partnership given the shared values and a mutual vision to help any stakeholder in the short-term rental industry professionalise their businesses. The value of quality data combined with in-depth industry knowledge, professionalism, and credibility is an impactful proposition,” he added.

Key Data CEO Jason Sprenkle said: “We are delighted to be partnering with AJL Atelier. They have a wealth of industry knowledge and respect and will be able to offer their clients access to the highest quality data to help their businesses thrive.

“We are totally invested in making the industry a smarter place and will enjoy working closely with AJL Atelier to optimise performance of the industry on a global scale,” he added.