Landing introduces Standby membership tier
US: Flexible apartment living membership company Landing has announced the launch of Standby, a new membership tier designed to give members the freedom and flexibility to explore new cities at an affordable cost.
Described as a “first-of-its-kind” membership tier in the market, Standby allows members to live in any furnished apartment in their network for a flat rate of $1,295 a month, equating to around $43 a night. As such, the apartment remains available for standard Landing members to book, and like flying standby, members may receive a three-day notice to pick out a new apartment and move, should a standard member book their apartment.
As of today, Standby is available in all 375+ Landing cities, except for those in New York and California.
The membership tier kicks into gear if a standard member books one’s home at the normal rate, before Landing notifies the Standby member to select a new home in the Landing app. The member will then have three days’ notice to pick their new home and the cleaning fee is covered for Landing if it asks the member to move.
The Standby membership tier [$1,295 per month in total] offers:
- Fully furnished living
- Seamless options to transfer across 375+ cities
- On-site support
- No setup fees, deposits or utilities
- Peace of mind guarantee
Meanwhile, the standard membership [$199 annual membership + monthly rent] offers the same benefits, as well as:
- Seven days of free travel in the Landing network
- Flexible stays so the member can stay as long as they wish
- Parking available at all homes
- Pet-friendly options available
The Standby tier follows the launch of Landing’s Homes for Healing initiative earlier this month, which provides free housing for families travelling with a child to receive long-term medical treatment. The programme was inspired by the personal experience of Landing founder and CEO, Bill Smith, who sought medical care for his own daughter, who was born with CHARGE, a rare genetic disorder.
Last year, Landing also closed a $125 million Series C round through a combination of new equity and debt financings in August, although the company went through a reorganisation in October that led to the cutting of 110 jobs and 70 employee relocations across the United States.