Rakuten Lifull Stay launches WillStyleStay marketplace

Japan: Vacation rental business Rakuten Lifull Stay Inc. has launched a rental marketplace for detached houses in Japan, entitled “WillStyleStay”. 

The project is being offered in collaboration with real estate consultant HyAs & Co.

Tokyo-based HyAs, which was founded in 2005, provides consultancy for property construction and development. It also provides sales promotion support.

Rakuten Lifull Stay, co-owned by Rakuten Inc. and Lifull Co. Ltd. since it was founded in 2017, operates two rental marketplaces: VacationStay and MonthlyHomes.

The group has signed listing-sharing agreements with seven foreign vacation rental marketplaces: Austin-based HomeAway, South Korea’s Yanolja, Taiwan’s AsiaYo.com, Beijing-based Tujia.com, Amsterdam-based Booking.com, Singapore-based online accommodation reservations site, Agoda, and Vietnam’s LuxStay.com.

It has also signed a listing-sharing agreement with local short-term accommodation developer and marketer WaQoo.