Sonder opens first Latin American location in Mexico City

Mexico: Hospitality startup Sonder has opened its first location in Latin America, in the Condesa neighbourhood in Mexico City.

The building will accommodate 16 apartment-style spaces, providing what Sonder calls “a next-generation hospitality option, with top tier design, comfort and cleanliness measures — including a zero-contact check-in process”.

Roberto Fernández del Castillo, general manager of Sonder in Mexico, said: “We are very happy to announce the launch of Sonder in Mexico, as the first city in Latin America in which we are starting operations. We bring solid and long-term plans that will undoubtedly benefit our guests, but will also promote the recovery of local economies and the reactivation of the tourism sector in Mexico.”

Since the company first started working on expansion plans, Sonder’s local team has been in direct contact with the Ministry of Tourism of Mexico City. It added that it was committed to “working hand-in-hand with local authorities, and complying with all the relevant requirements to tax obligations”.

Carlos Mackinlay Grohmann, secretary of tourism of Mexico City, said: “We have always thought that the new accommodation platforms that have emerged in the world in recent years should become strategic allies for all of Mexico City’s tourist activity. That is why we are very happy to receive the first investments from Sonder, wishing them much success in their foray into this wonderful city, cultural capital of America.”

In Mexico City alone, Sonder estimates that there will be an investment of close to $80 million over the next five years, as it seeks to rebuild the national tourism sector and economy.

Sonder spaces in Mexico City are now available to book through the company’s website.

Last week, the San Francisco-headquartered startup announced its expansion into Seattle by offering units at modern development Solis in the Capitol Hill neighbourhood. Sonder stepped in to replace planned office space in the building in January, and will now occupy the first two floors, while the rest of the building will remain as high-end luxury apartments.