Movers and ShakersNews

Airbnb’s Amanda Cupples to speak at Urban Living Festival

UK: Amanda Cupples, GM UK & Northern Europe at Airbnb, has been announced as a headline speaker at the upcoming 2022 Urban Living Festival: stay-live-work, organised by International Hospitality Media on 6-7 July 2022.

Taking place at East Wintergarden, Canary Wharf, London, Urban Living Festival is the only leadership and investment event for urban innovators and investors at the cutting edge of contemporary hospitality, real estate and living.

Cupples will be joining a session on Day Two of Urban Living Festival [09:45 – 10:30] that will explore “How is flexible living shaping the future of urban accommodation?”. The discussion will focus on what flexible living means, what market drivers are underpinning it, and how both real estate assets and local communities can benefit by embracing increased “flexibility”.

Also speaking on the panel are:

  • Fred Lerche-Lerchenborg, CEO, Lavanda [moderator]
  • Amanda Cupples, GM UK & Northern Europe, Airbnb
  • Brian Soss, senior vice president, asset management, Starwood Capital Group
  • Will Rowson, senior adviser, Node

Urban Living Festival 2022 is designed to bring together leaders from across this fascinating and growing sector of the real estate industry to learn, share best practice and map the future.As well as numerous opportunities to network with owners, operators, investors, buyers and sellers in the market, there is an action packed agenda to help you engage, discover and learn how to incorporate cutting edge business practices into your organisation to drive your business forward.

The types of attendees include:

  • Operators and brands
  • Owners and developers
  • Corporate and HNWI hospitality and real estate investors
  • Bankers, private equity funds and other lenders
  • Advisory and consultancy specialists
  • Real estate brokers
  • Real estate support services
  • Architects and designers
  • Lawyers
  • Travel management companies
  • Suppliers / Service providers
  • SME and corporate travel buyers

Changing demographics, social and economic drivers are fuelling investor decisions across broader Urban Living asset classes. The ‘age of convergence’ blended across hospitality and real estate is happening at pace as we emerge, re-set and focus on the future different.

ULF places the spotlight directly on investment, development, supply, operations, brands, distribution, technology and demand generators. Curated with an intense focus on collaboration and debate, the festival brings CEO’s, ‘best of breed’ speakers and attendees, sponsors and solution providers to collectively share best practice, network, map the industry’s future and do business within:


  • Hotels and serviced apartments
  • Aparthotels / extended stay hotels
  • Hostels
  • Short-term rentals


  • Co-living
  • Build-to-rent [BTR] and student accommodation
  • Senior living


  • The future of the office
  • Co-working
  • Sustainable Buildings
  • Proptech

Incorporating IHM events: Boutique and Lifestyle Hotel Summit; Serviced Apartment Summit Europe; and the ENGAGE corporate travel buyer forum.

Sponsors and partners include: Lavanda; Styled Interior Design [both headline sponsors]; YAYS; CoStays; IMS; Host & Stay; House and Garden [partners]; Flying Butler Apartments; Mura Living, Noli Studios; The Residence; UMEUS; Wyndham Hotels & Resorts [festival partners]; BENIHANA [restaurant partner]; LOFT [furniture partner]; STR Global [coffee sponsor]; T5 Strategies [supporting partner]; and Vertus [drink reception sponsor Day One].

To buy your tickets to ULF on 6-7 July 2022, click here.

View the full festival schedule at this link.

Check out the highlights video from Urban Living Festival: stay-live-work in 2021 at this link.