UK: Premium short-term rental firm Veeve has partnered with luxury estate agents Aston Chase in order to maximise summer lettings opportunities from foreign guests visiting London this August.
According to Aston Chase, short term Prime Central London (PCL) rentals are achieving up to £15,000 per week in the peak August months, according to luxury estate agents Aston Chase, which is one reason that fuelled the alliance between the two companies.
The summer season is a particularly lucrative period for short-term and vacation rentals, with Aston Chase and Veeve focusing on marketing luxury properties to overseas high-net worth individuals and families. The majority of people come over from the United States, Canada, Asia (China, Hong Kong, and Singapore) and the Middle East (Saudi Arabia, Qatar, Kuwait and United Arab Emirates).
Aston Chase says that its Asian and Middle Eastern customers are looking for properties in St John’s Wood, Regent’s Park and Marylebone, valuing privacy, luxury and security, as well as close proximity to the world-class shopping options and Michelin Star restaurants in the West End of London.
In partnership with Veeve, which is based in London, Los Angeles and Paris, Aston Chase is able to facilitate the needs of short-term rental clients, with Veeve providing hotel-style services including a meet and greet service, professional housekeeping, a concierge, home comforts including private airport transfers and fridge stocking and linen, towels and toiletries.
Moreover, for Aston Chase homeowners seeking to earn money while their home is awaiting sale, Veeve can take care of this from end to end, including vetting all guests and offering homeowners and vendors a free photoshoot of their property with no sign-up fee.
Aston Chase director of lettings, Ben Sloane, said: “The summer period consistently spikes the short-term rental market with prime properties in London being occupied by International clientele.
“By partnering with Veeve we are able to offer our home-owning clients access to a larger platform of international applicants, and in turn we are able to provide Veeve customers with more private, safe and luxurious properties with hotel-style amenities and conveniences,” he added.
Veeve CEO Jonny Morris said: “Veeve already provides a carefully curated selection of over 1000 characterful primary residence homes in London, all managed by a team of multilingual, on-the-ground staff who provide a five-star turn-key home stay experience. This partnership means Aston Chase’s homeowners can get access to this lucrative short-let industry without any effort.
“As well as hosting Aston Chase’s properties on the Veeve site, Veeve also lists on many other holiday sites including HomeAway, and many luxury overseas travel agencies, which further maximises rental opportunity,” he added.