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Netflix signs global advertising partnership with Expedia Group
Reading Time: 2 minutesWorldwide: American streaming service Netflix has signed on Expedia Group as its first global advertising partner for a multi-market campaign on the former’s ad-supported tier this year.
OTAs suspend advertising on X
Reading Time: < 1 minuteWorldwide: Online travel agencies [OTAs] Airbnb and Expedia have suspended their advertising on X [formerly Twitter] with immediate effect.
Airbnb unveils global campaign to take on hotels
Reading Time: 2 minutesWorldwide: Airbnb has unveiled its latest ‘Get an Airbnb’ marketing campaign, featuring a series of animated short films that emphasise why the short-term rental platform is a better booking option than a hotel stay.
Sykes unveils UK staycation advertising campaign
Reading Time: 2 minutesUK: The latest TV advert from Sykes Holiday Cottages will air until the end of March 2023 and is built around the 1990s track Let’s Get Ready to Rhumble.
Airbnb unveils “Made Possible by Hosts” campaign
Reading Time: 2 minutesWorldwide: Airbnb has announced the launch of its “Made Possible by Hosts” global advertising campaign aimed to expand its community and attract more hosts back to its platform, many of whom were left disillusioned by the company’s handling of refunds in the early stages of the pandemic. The campaign is expected to run throughout the […]
Koddi announces expansion and partnerships
Reading Time: 2 minutesUS: Ad technology platform Koddi has announced its expansion into new channels, including partnerships with metasearch engines Trivago and Kayak and online travel agency Priceline. The business hopes these new channels will allow its customers to improve website traffic and create value for travel advertisers. Koddi Ads, the company’s advertising programme, leverages the company’s technology, data and […]