STRz podcast 20: Niko Karstikko, Bob W

Finland: Niko Karstikko, co-founder and CEO of Helsinki-based hospitality startup Bob W, talks to IHM editor-in-chief George Sell in the latest episode of the ShortTermRentalz podcast to discuss the company’s launch and the story behind its name, creating a five-star experience at scale, the brand’s expansion into the UK and more markets, and shifts in occupancy and guest demographics.