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Canada: Operto has appointed Tim Major as its new chief executive officer, marking a strategic shift for the hospitality technology platform as it increases its focus on innovation across short-term rentals and hotels.
Major brings more than 15 years’ experience in hospitality technology and will lead Operto’s next phase of growth, with a particular emphasis on the development of agentic AI solutions for independent hotels.
His remit will span both short-term rental and hotel markets, as the company looks to address operational inefficiencies through practical, scalable technology.
Commenting on his appointment, Major said Operto was “well positioned to lead the next phase of technology in hospitality”, adding that his focus would be on building “innovative, pragmatic products” that solve real operational problems across hotels and short-term rentals.
Operto said Major’s immediate priorities will include working closely with hotel partners in North America and Europe to explore AI-driven initiatives designed to improve efficiency without increasing operational complexity. The company believes intelligent AI layers can help modernise hotel operations while remaining accessible for independent operators.
Operto provides integrated technology solutions designed to streamline operations and enhance guest experiences, supporting hotel and short-term rental operators as they scale across multi-property portfolios.
Highlights:
Operto has appointed Tim Major as its new CEO.
He has more than 15 years’ experience in hospitality technology.
His focus will be on practical AI solutions for short-term rentals and independent hotels.
Operto is working with hotel partners in North America and Europe on new technology initiatives.
