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UK: The Short-Term Accommodation Association (STAA) has appointed Simon Lehmann as Director with responsibility for Europe and the Global Association Network.
The AJL Atelier ceo’s background spans across the hospitality industry, bringing experience as the co-founder of Vacasa Europe, president of PhocusWright as well as operational leadership roles at Interhome, Hotelplan Group and Swissport.
At AJL Atelier, Lehmann advises operators, technology companies and investors on strategy, growth and M&A across Europe and internationally.
At the STAA, Lehmann will focus on strengthening the association’s relationships across Europe and deepen engagement with counterpart organisations. He will also focus on strengthening the Global Association Network as a platform for international collaboration, shared standards and industry alignment.
Andy Fenner, ceo of the STAA, said: “It is fantastic to welcome Simon to the team. His stature in the travel sector and his international experience will add enormous strength to the STAA as we continue to build our role as the national voice for short-term rental tourism.”
“It will also be a pleasure to welcome Simon to the stage at the forthcoming Short Stay Summit on 21 April, which is set to be our biggest Summit yet.”
Lehmann said: “The short-term rental sector is entering a new phase of maturity, with increasing importance around professionalism, regulation and long-term sustainability. Strong, well-connected trade associations have a critical role to play in shaping that future. I am delighted to join the STAA and to support its work in strengthening collaboration across Europe and internationally.”
“There is a clear opportunity to build closer alignment between industry stakeholders, share best practices and ensure the sector continues to evolve in a responsible and sustainable way.”
Highlights:
- The Short-Term Accommodation Association (STAA) has appointed Simon Lehmann as Director, overseeing Europe and the Global Association Network.
- Lehmann brings extensive hospitality experience, including leadership roles at Vacasa Europe, PhocusWright, Interhome, Hotelplan Group and Swissport.
- As ceo of AJL Atelier, he advises operators, technology firms and investors on strategy, growth and M&A across European and global markets.
- In his new role, Lehmann will strengthen the STAA’s relationships across Europe and expand engagement with international counterpart organisations.
- He will also focus on developing the Global Association Network to support collaboration, shared standards and alignment across the short-term rental sector.
- The appointment comes as the short-term rental industry enters a more mature phase, with increasing focus on regulation, professionalism and sustainability.
- Lehmann is set to speak at the Short Stay Summit on 21 April, one of the sector’s key industry events. The STAA continues to position itself as the national voice for short-term rental tourism in the UK.
