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US: Lake.com has introduced two new membership tiers aimed at giving short-term rental hosts more control over pricing and distribution.
The new Premium and Portfolio plans offer a subscription-based alternative to traditional commission models, allowing hosts to pay an annual fee in exchange for 0% commission on selected listings and access to direct booking tools.
Under the new structure, hosts can continue using Lake.com’s standard 10% commission model or switch to a fixed annual fee. The Premium tier, aimed at individual hosts, is priced at $499 per year and includes one featured listing with direct booking capabilities.
The Portfolio tier, designed for professional operators, supports up to 10 featured listings and includes additional marketing exposure across Lake.com’s channels. It is priced at $3,999 per year.
Both plans include verified profiles and tools to help hosts direct guests to their own booking channels.
David Ciccarelli, CEO of Lake.com, said the update is designed to give hosts more flexibility in how they manage bookings and revenue.
Highlights
- Lake.com launches Premium and Portfolio subscription plans
- New model offers 0% commission on selected listings
- Hosts can choose between commission-based or annual fee structure
- Direct booking tools included in both plans
- Portfolio tier adds marketing exposure and supports multi-property operators
