AI
[Credit: HVMB]

HVMB tests new Generative AI search tool

Worldwide: Homes & Villas by Marriott Bonvoy has revealed that it is now testing a search with AI tool that will match travellers with their perfect home and destination based on a natural language search describing their desired vacation.

The next-gen search will take travellers’ own preferences and offer a curated list of properties from the 140,000 available properties on the Homes & Villas by Marriott Bonvoy platform.

Travellers can include as little or as much detail as they would like through the search functionality.

A few sample searches include:

“I want to travel to London, Paris or Vienna and stay in city centre.”

“Best A-frame home in the mountains with a fireplace and stunning view.”

“I want to take a trip to California this summer where I can bring my dog.”

“I’m looking for a private villa in Asia for six people with a butler.”

“I need a beach front home in the Caribbean perfect for a bachelorette celebration.”

The results will suggest destinations and identify specific properties that meet the criteria entered in the search bar or close alternatives that meet as many of the descriptors as possible. In addition, the results will include useful information such as weather and things to do at the location based on the criteria, such as hiking, sightseeing, or dining.

Visitors to the site currently have the option to use the new or traditional search functionality.

Jennifer Hsieh, vice president, Homes & Villas by Marriott Bonvoy, said: “Using the latest technologies, our new AI search tool breaks new ground among vacation rental platforms by allowing travellers to search without a specific destination. Consumers can focus more on the experiences they are passionate about and the amenities on their ‘must-have’ list to reveal their next memorable travel adventure.

“With natural-language search, we’re able to play matchmaker, helping travellers effortlessly discover the perfect but perhaps unexpected property and destination among our global collection of extraordinary homes available on the Homes & Villas by Marriott Bonvoy platform,” she added.

Travellers booking a home with Homes & Villas by Marriott Bonvoy can leverage Marriott’s Bonvoy travel program to gain access to free stays at hotels and destinations around the world and unique shared experiences.

Homes & Villas by Marriott Bonvoy’s search with AI functionality is being tested initially as a part of the broader technology transformation at Marriott International to unlock value for customers with “more seamless, personalised and engaging” ways to experience travel. It is expected to become widely available to all visitors first on the website and then on mobile in the coming weeks.

The search with AI tool was developed in collaboration with global digital transformation consulting company Publicis Sapient.

The Homes & Villas by Marriott Bonvoy collection of 140,000 whole home rentals is located in more than 800+ prime destinations across the United States, Canada, Europe, the Middle East, Africa, Asia Pacific, the Caribbean, and Latin America. The platform launched back in 2019 after a successful pilot.

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