NewsSupplier

Airbnb debuts ‘Airbnb-friendly’ apartments with landlord partnerships

US: Airbnb has announced that it is introducing ‘Airbnb-friendly’ apartments, a listing service exclusively for assets that allow short-term rentals in the United States. 

As part of the home-sharing platform’s bit to make hosting more “accessible” to more people, Airbnb will enable renters to find a place to live and sublet it on Airbnb part time when they are staying away from home. These renters will be able to host a spare room or entire apartment after Airbnb partnered with more than 175 ‘Airbnb-friendly’ apartment buildings in 25+ US markets, including Houston, Phoenix and Jacksonville.

According to The Wall Street Journal, Airbnb plans to offer property managers a share of up to 20 per cent of the total booking revenue from the sublets, in a bid to attract more big landlords to partner with the listing service.

It is believed that the properties listed on the ‘Airbnb-friendly’ apartments service are managed by 12 different companies, including Equity Residential and Greystar Real Estate Partners LLC.

Amid a cost of living crisis, Airbnb said that it wants to help more people tap into the benefits of hosting and access new revenue streams, while the service is also designed to drive ancillary income for owners at the same time. Over a three-month period, renters who hosted in ‘Airbnb-friendly’ apartment buildings hosted on average nine nights per month and earned an average of $900 per month, according to the platform.

Earlier in November, Airbnb said that it had observed a 31 per cent rise in the number of single-room listings on its platform in Q3 – something that it labelled as “disproportionate” as more people considered hosting for the first time to gain income.

Nate Blecharczyk, co-founder and chief strategy officer at Airbnb, said: “Airbnb was founded during the Great Recession when Brian and Joe needed help affording their rent, and now Airbnb-friendly apartments build on that founding story by making it easier for people to reap the economic benefits of hosting. As the cost of living continues to rise, renters can use the extra income earned by hosting part-time on Airbnb to contribute to their rent, save for a home, or pay for other living expenses.”

Prospective renters who want to host part-time will be able to browse other ‘Airbnb-friendly’ apartments, access an earnings calculator to understand how much they could potentially earn, connect with building management, and make use of Airbnb Setup, a new programme that simplifies the hosting process for new hosts by matching them with Superhosts.

To support sustainable and responsible tourism, each building in the programme will have its own community rules for hosting, including a limit on the number of nights renters can host each year. Renters will also be expected to follow local short-term rental regulations, building rules and Airbnb’s own community standards.

Airbnb added that the programme will launch in additional cities in the coming months.

In ShortTermRentalz’ predictions for 2022, we discussed how new categories of flexible living and housing solutions would emerge and exist in parallel with each other to serve different travel personas according to their accommodation, trip type, location flexibility and inventory – read the thoughts of Jetstream’s Mike Liverton and Orion Haus’ Cindy Diffenderfer in this piece.